A
Billion Reasons Why You Should Try Mobile Marketing
If you have a
business online, no doubt you have tried article marketing, banner
advertising, emailing marketing and blog guest posting. However, if
you really want to scale your business then it is time you invested
some time to understand why mobile marketing might be the way to go
for your future promotional needs.
What
Is Mobile Marketing?
In a nutshell, it is
the ability to market ads to people using mobile devices. For
instance, when searching the web you may come across a website. At
the bottom of the page is a small ad. If you click the small banner
ad, it will take you to the landing page of the advertiser.
This type of
marketing enables advertisers to communicate and engage with their
target audience in an intuitive, interactive and highly relevant
manner. One of the key benefits of mobile marketing is the targeting
in my opinion. You can choose to only target men, in Canada, age 30
to 50. Upload your ad and that population is immediately made aware
of what you have to offer.
There is nothing
better than being able to get in front of your crowd with a clear
message. Normally, in advertising you are chasing customers. With
this new school of advertising you no longer have to hope to get the
ideal customer.
Before moving on
I would like to point out one other thing. Mobile marketing is done
on mobile or smart phones and wireless handheld devices. What are
wireless handheld devices? Typically, you would think of Samsung
tablets, iPad or net books. However, just keep in mind, the focus of
mobile marketing is on the mobile phone and smart phone.
Why
Market To Mobile Users?
Well, there are
about seven million people worldwide. The mobile phone is more
important than a toilet to some people. Only four and a half billion
people have access to a toilet, but six billion people have access to
mobile device.
Is
Mobile Marketing A Good Business Decision?
I would say yes. As
I already mentioned there are billions of potential customers waiting
for you to sale them your products and services. Also, if your
competitors have not tried mobile marketing it is just a matter of
time. So, why not beat them to it and gain a large market share.
We live in a
'right now' society. With this type of marketing campaigns are
simple to create. Your messages are delivered to recipients within
seconds. You can reach out to people globally.
People keep their
cell phones with them all of the time. When they go to bed at night
most people check their phone one last time before placing it on
their bed stand. Your message is always within arms length of your
customers.
Whether we like
it or not mobile is the future and, for a limited time, has the least
amount of competition for users online. However, this is not going to
last. According to recent surveys, it is expected that money spent on
mobile marketing is going to double every year for the next few
years.
All the best,
Frank Mosley
972-360-7115
